For too long when it comes to anti-ageing ingredients, retinol has ruled the roost. In fact, retinol has gotten kind of cocky, don’t you think? OK, maybe we’re getting ahead of ourselves - but still, don’t we deserve an alternative?
  The problem with Vitamin A? It’s just not suitable for everyone! Whether you’re avoiding retinol because you’re pregnant or breastfeeding, have had reactions to it in the past or are looking for a plant-based alternative, Bakuchiol is here as the vegan, cruelty-free, sensitive-skin friendly option that’s been designed as a plant-based alternative to Vitamin A.
  What is Bakuchiol?
  Bakuchiol is a clinically proven, plant-based ingredient that’s an alternative to retinol - because although it doesn’t have molecularly it doesn’t have a structural resemblance to retinoids, it can have similar visible results on the skin.